The Confédération Africaine de Football (CAF) has officially launched a refreshed visual identity for its flagship Interclub competitions, the TotalEnergies CAF Champions League and TotalEnergies CAF Confederation Cup. The unveiling comes ahead of the group stage draws, scheduled at CAF Broadcast Partner SuperSport studios in Johannesburg today at 13h00 local time (11h00 GMT).
The new branding, developed under the creative platform “The Heartbeat of African Football”, reflects the rhythm, passion, and energy of African football and its vibrant fan culture. CAF says the redesign celebrates the unity, emotion, and energy that connect the continent through the beautiful game.
Heartbeat Wave Concept Drives the Design
At the core of the refreshed identity is the Heartbeat Wave, crafted with three rhythmic elements:
PEAK: Representing clubs and moments of triumph that elevate the competition.
FLOW: Symbolizing the game and players whose movement keeps the pulse alive, much like blades of grass responding to motion.
REPETITION: Embodying the fans’ rhythm, from chants and drums to dances that maintain a steady beat in stadiums.
A Design That Moves With the Game
The new visual identity uses flowing lines that stretch and shift across all design elements, evoking the texture and motion of the pitch while capturing the emotion and intensity of African football. Every element has been carefully crafted to reflect the heartbeat and rich story of the continent’s Interclub competitions.
CAF emphasizes that this dynamic brand identity ensures consistency across broadcast, digital, and event platforms, offering fans a closer connection to the competitions while allowing for bold and engaging brand expressions.
CAF’s Vision for a Modern African Football Brand
The redesigned identity positions CAF’s Interclub tournaments as modern, bold, and proudly African. It opens up opportunities for immersive experiences and storytelling, both on-screen and in stadiums, aligning with the organization’s goal of creating a unified, energetic, and fan-centric brand.
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