“World Cup Buzz Missing?” U.S. Hotels Report Sluggish Bookings Weeks Before Kickoff
Concerns are emerging over the commercial build-up to the 2026 FIFA World Cup, as sections of the U.S. hotel industry describe the tournament so far as a “non-event” in terms of advance demand. Despite heavy promotion from FIFA, hoteliers in several host cities say bookings are tracking at—or even below, typical summer levels, raising questions

